NuFibre, one of the UK’s newest full‑fibre ISP challengers, has partnered with network management platform Oktopus to build a future‑ready broadband network from the ground up, without the burden of legacy systems or vendor lock‑in. From launch, the provider has deployed a multi‑gig service offering speeds up to 2.5 Gbps across networks that reach more than 18 million homes nationwide, and has chosen to invest early in an open, automation‑first management stack to support its rapid growth ambitions.
Building a Greenfield ISP
“As a greenfield ISP, we had to make critical technology decisions before a single customer was online,” said Martin Gardner, CEO at NuFibre. “Developing systems that meet our technical needs has added a new dimension to our collaboration with Leandro and the team at Oktopus. At Nufibre, we are building our own technology stack from the ground up, giving us the flexibility to implement the changes needed to enhance the customer experience at every level.”
Launching without legacy infrastructure gives NuFibre a clean slate, but also raises the stakes on every platform, CPE, and management tool decision. The operator needed full visibility from day one, real‑time insight into customer experience, and a technology foundation that would not lock it into a single vendor ecosystem.
Next‑Generation CPE and Network Control
A key part of that strategy was hardware. NuFibre became the first UK ISP to deploy the Genexis Elite HX30 residential gateway and Home CX30 mesh extender, both Wi‑Fi 6 devices built on the TR‑369/USP standard for real‑time, bidirectional communication between customer‑premises equipment (CPE) and the controller. At the same time, the operator needed full support for TP‑Link EX Series devices already present in customers’ homes, ensuring there were no gaps in visibility or “second‑class” treatment for existing routers. Both device families had to be managed under a single, unified platform.
Oktopus, a next‑generation ACS and USP controller, sits at the heart of this approach. Designed to be open and developer‑friendly, the platform gives NuFibre 360‑degree visibility across every device, session and subscriber in real time, collecting telemetry from the moment a CPE comes online and surfacing the operational data that matters most to the network team. Rather than simply confirming that users are connected, NuFibre can track Quality of Experience (QoE) metrics and understand how well customers are actually being served, spotting degradation before it turns into a support ticket.
AI, Automation and Vendor‑Agnostic Growth
Beyond monitoring, Oktopus layers AI‑powered analytics on top of this telemetry, identifying patterns, highlighting anomalies and surfacing recommendations so engineers can act proactively rather than firefighting. Zero‑touch provisioning further streamlines operations: new customers are onboarded through fully automated workflows that handle configuration, authentication and service activation end‑to‑end, turning installation into a simple “plug in, connect, done” experience.
Crucially for a greenfield operator, NuFibre has avoided locking itself into a single hardware or software ecosystem. Oktopus supports both the Genexis Elite HX30/CX30 via TR‑369/USP and TP‑Link EX Series via TR‑069/369 within a single unified controller, allowing the ISP to evolve its CPE strategy over time without ripping out its management stack. Built API‑first, the platform integrates cleanly with NuFibre’s wider technology estate, including billing, CRM, NOC tools and other operational systems, without relying on proprietary connectors or slow vendor roadmaps.
A Collaboration, Not Just a Contract
For Gardner, the relationship goes beyond technology.
“Our relationship with Oktopus is not a typical third‑party service arrangement. Instead, it is a true collaboration — a coming together of minds — working hand in hand to design and build the solutions we need to take the business to the next level,”.
NuFibre benefits from direct access to the product team, fast decision‑making and a shared focus on customer experience, making the collaboration feel more like a joint engineering effort than a traditional vendor contract.
By choosing Oktopus as its network management foundation, NuFibre has launched with a stack many incumbents would envy. From day one, the ISP has full real‑time visibility across its entire CPE fleet, automated provisioning that scales without adding headcount, AI‑driven QoE insights to stay ahead of customer issues, seamless support for multiple CPE vendors under one platform, and an open, deeply integrable system that fits its tech stack, not the other way around. Rather than inheriting constraints, NuFibre is building its network on its own terms — and positioning itself to move quickly as the UK fibre market continues to evolve.
