Once a match starts, the betting market keeps moving. Prices change, new markets open, and pre-kickoff information is replaced by what’s happening in the game.
That part of sports betting is now large enough to lead the market, according to one of the latest industry estimates. Mordor Intelligence puts live wagering at 62.35% of the online sports betting market in 2025 and forecasts a 13.62% annual growth rate through 2031. Mobile access is developing alongside it, which puts products such as the bizbet app into a market increasingly shaped by betting during the event rather than only before it.
The 62% Figure Comes With an Important Detail
Mordor’s estimate is not a count of every bet placed worldwide. It comes from the company’s own market-sizing model, and that distinction matters when different research firms publish different shares.
Within that model, however, the direction is clear. Live wagering held 62.35% of the betting-type segment in 2025, while pre-match betting occupied the smaller share. The same report expects live betting to grow faster through 2031.
The mechanics of sport help explain why in-play markets have expanded. A football match can produce updated match-result prices, totals, player markets and next-event markets as the score and match state change. Tennis creates another sequence around sets, games and points. Basketball offers a much faster stream of possessions and scoring events.
Those structures give live markets more opportunities to update than a single pre-match line.
Football Still Supplies the Largest Sports Segment
Live betting may describe when a wager is placed, but football still leads when the same market is divided by sport.
Mordor Intelligence estimated football at 35.27% of the online sports betting market in 2025. Grand View Research also identified football as the largest sport-specific segment in its separate global sports betting study.
That overlap is useful because the two research firms measure the industry differently yet arrive at the same broad result for football.
A weekend of league fixtures can generate pre-match markets for days, then switch into live pricing as each game begins. Midweek competitions add another cycle only a few days later. The result is a calendar with relatively little downtime.
Live betting therefore grows inside sports that already produce large amounts of regular betting activity rather than replacing them with a new category.
Mobile Growth Is Less Straightforward Than It Looks
The mobile numbers are where the reports stop agreeing so neatly.
Coherent Market Insights projects mobile betting at 58.3% of the online sports betting market in 2026. Mordor Intelligence, using a different segmentation method, says desktop still held 55.75% in 2025 but expects mobile to expand at a faster 13.75% CAGR through 2031.
That difference is a good reminder not to combine percentages from separate reports as though they describe exactly the same dataset.
It does not change the broader direction. Phones play a larger role in how people access online betting products, especially when markets change during a match. Opening a bizbet link may begin at the web-access level, while the live product behind that access depends on continuously refreshed event and pricing data.
The technical work is easy to overlook. In-play prices must react while the event is still unfolding, so low-latency feeds and rapid market updates matter far more than they do for a price posted hours before kick-off.
Different Reports Still Point Toward the Same Shift
Grand View Research valued the wider sports betting market at $111.2 billion in 2025 and also identified live/in-play betting as its leading betting-type segment. Its report puts Europe at about 48% of global sports betting revenue for that year and Asia Pacific as the fastest-growing regional market through 2033.
Mordor’s online-only model produces different regional numbers, which is another reason the percentages should not be mixed into one supposedly universal market share.
The more consistent finding sits elsewhere: football remains the largest sport, live wagering has become a major part of online betting, and mobile is expanding quickly even when research firms disagree on its exact current share.
Those three trends are now being measured from different angles. Exact percentages may shift as methodologies and markets change; the move toward in-play betting is already hard to miss.
