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EE Full Fibre 100 Review: A Solid Mid-Range Contender
Finding the sweet spot in broadband can be tricky. You want more than basic speed but might not need a gigabit connection. The EE Full Fibre 100 plan aims to fill that space, offering an average download speed of 100Mbps. It’s positioned as a reliable workhorse for small to medium households where multiple people are streaming, browsing, and working from home.
But does it deliver consistent performance, and is it good value in a competitive market? We’ve analysed the specs and user experiences to see if EE’s offering is the right fit for your home.
EE Broadband
Powered by BT With Great Hardware
✅ You crave blistering speeds (1.6Gbps is overkill, but future-proof).
✅ Gaming or WFH is non-negotiable (hello, Game Mode!).
✅ You value quick customer support and low complaint rates.
EE Full Fibre 100 Speed Comparison Tool
What this means for you:
Speed & Performance: Reliable for Everyday Use
Key Stats
| Metric | EE Full Fibre 100 |
|---|---|
| Average Download Speed | 100Mbps |
| Upload Speed | ~20Mbps (Estimated) |
| Minimum Speed Guarantee | Yes (Exact figure varies) |
Real-World Performance
- Typical Usage: The 100Mbps speed is well-suited for a household of 2-4 people to comfortably browse, stream HD video, and make video calls simultaneously.
- Consistency: As a full fibre (FTTP) product, you can expect a reliable and consistent connection with minimal drop-off during peak hours.
- Low Latency: Full fibre connections provide lower latency, which is beneficial for online gaming and responsive video calls.
Who is 100Mbps For?
✅ Small to medium households of 2-4 people
✅ Simultaneous HD streaming on multiple devices
✅ Regular video calling and moderate file downloads
✅ Online gaming with a responsive connection
❌ Larger households with 4+ heavy internet users
❌ Those who frequently download very large files
What Can You Do with 100Mbps?
Plan Breakdown: Pricing and Packages
EE Full Fibre 100 is typically offered on a 24-month contract. The pricing is competitive, but it’s essential to be aware of the annual price increase.
Plan & Pricing Overview
| Component | Details |
|---|---|
| Standard Monthly Cost | £26.99 per month |
| Contract Length | 24 months |
| Setup Fee | £0 |
| Annual Price Increase | Increases by £3 each 31st March during the contract |
| Special Offer | £70 Reward Card for new customers |
Mobile Customer Advantage: EE pay monthly mobile customers receive a 20GB mobile data boost with this plan.
Price Comparison – How EE Full Fibre 100 Stacks Up
| Provider | Plan Speed | Monthly Cost | Key Differentiator |
|---|---|---|---|
| EE Full Fibre 100 | 100Mbps | £26.99 | Good all-rounder, strong customer service |
| EE Full Fibre 150 | 150Mbps | £27.99 | 50% faster for only £1 more |
| Virgin Media M125 | 132Mbps | £22.99 (est.) | Often cheaper, but mixed customer service |
Router & Hardware: The Smart Hub
Included Router: EE Smart Hub
- Wi-Fi Technology: The specific model of the included hub is not explicitly listed for this plan, but EE provides capable hardware designed to handle the speeds of your package.
- Performance: EE’s hardware generally scores well, with customers rating it 4.03/5 in a recent survey.
- Coverage: Suitable for most standard-sized homes. For larger properties, EE offers Wi-Fi boosters and extenders for an additional cost.
Customer Service: A Mixed Picture
EE has a generally good reputation for customer service, though experiences can vary.
Customer Satisfaction Scores (Uswitch Survey 2025)
| Aspect | Score / 5 |
|---|---|
| Overall Score | 3.96 |
| Customer Service | 3.89 |
| Reliability | 4.04 |
| Communication | 3.95 |
Support Experience:
- Pros: In a broad survey, EE was recognized for good customer service and communication. The provider is part of Ofcom’s Voluntary Code of Practice, which means you can leave your contract without penalty if your speed guarantee is not met.
- Cons: Some users on independent review platforms report frustrations with long wait times and resolving technical issues. A common complaint is that it can be difficult to log into the online account management portal.
EE Broadband
Powered by BT With Great Hardware
✅ You crave blistering speeds (1.6Gbps is overkill, but future-proof).
✅ Gaming or WFH is non-negotiable (hello, Game Mode!).
✅ You value quick customer support and low complaint rates.
Verdict: A Capable Performer for Smaller Homes
Choose EE Full Fibre 100 if:
✅ You are a small to medium household (2-4 people) with standard internet needs.
✅ You value a reliable full fibre connection and good customer service.
✅ You are an EE mobile customer and can benefit from the extra data.
Consider alternatives if:
❌ Your household has 4+ heavy internet users who are all streaming 4K or downloading large files simultaneously.
❌ You are on a very tight budget and the annual price increase is a concern.
❌ You need the absolute fastest upload speeds available.
Final Thoughts
EE’s Full Fibre 100 is the dependable family hatchback of broadband – perfectly capable for the school run and weekly shop, but you’ll notice its limits on a long motorway journey. It delivers a reliable 100Mbps that’s fine for 2-3 person households streaming and browsing, backed by EE’s generally strong customer service and the solid Openreach network.
At £27/month, it’s reasonably priced, but it’s parked in a tricky spot: the Full Fibre 150 plan costs just £1 more for 50% extra speed, making the 100Mbps tier feel like questionable value. The modest upload speeds also keep it in the slow lane for anyone backing up large files or video calling in 4K.
My take: Go for EE Full Fibre 100 only if your budget is absolutely locked at this price point for a reliable, no-fuss connection. For literally everyone else, spend the extra £1 for the 150Mbps plan – it’s one of the clearest value upgrades in broadband. If you’re an EE mobile customer, the free data boost adds a nice perk.
Still torn? Compare all fibre deals here.
Frequently Asked Questions
What is the EE Speed Guarantee?
EE provides a personal speed guarantee for the download speed to your hub. You can check your speed in the EE app. If we are not meeting the guaranteed speed and cannot resolve the issue, you can choose to exit your contract without any early termination charges.
Can I use my own router with EE?
While it may be technically possible, using your own router with EE is not officially supported and can be difficult. EE’s features and support are optimized for their own provided hubs.
Is there a landline included?
No, EE broadband deals do not come with a home phone service built-in. You can add a home phone package for an extra monthly fee if needed.
What is the early termination fee?
If you cancel your 24-month contract early without a valid reason (like a breach of the speed guarantee), you will be charged an early exit fee. This is typically the remaining monthly charges on your contract.
Why is the Full Fibre 150 plan so close in price?
Market dynamics often place EE’s 100Mbps and 150Mbps plans very close in price. The 150Mbps plan offers significantly better value for just a small increase in monthly cost, making it a worthwhile consideration for most users
