A/B Testing - Definition or Meaning

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A/B Testing

Author:

Marc Ferguson

Published:

15/05/2024

Updated:

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Definition of “A/B Testing” :

A/B Testing is a method of comparing two versions of a webpage or other user experience to determine which one performs better. It involves showing the two variants, A and B, to similar visitors at the same time and analyzing which version drives more conversions or desired actions.

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