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EE Full Fibre 300 Review: The Family Powerhouse?
Finding the perfect broadband for a busy household can feel like a balancing act. You need enough speed to keep everyone happy, but don’t want to pay for excessive power you’ll never use. The EE Full Fibre 300 plan aims to be that perfect equilibrium, offering an average download speed of 308Mbps that promises to handle multiple 4K streams, online gaming, and working from home all at once.
But does it deliver consistent, reliable performance that justifies its place in the market, especially with faster plans often available for just a little more? We’ve analysed the specs, real-world performance, and pricing to see if EE’s 300Mbps plan is the smart choice for your connected home.
EE Broadband
Powered by BT With Great Hardware
✅ You crave blistering speeds (1.6Gbps is overkill, but future-proof).
✅ Gaming or WFH is non-negotiable (hello, Game Mode!).
✅ You value quick customer support and low complaint rates.
EE Full Fibre 300 Speed Comparison Tool
What this means for you:
Speed & Performance: Reliable Mid-Tier Power
Key Stats
| Metric | EE Full Fibre 300 |
|---|---|
| Average Download Speed | 308Mbps |
| Upload Speed | ~49Mbps |
| Minimum Speed Guarantee | Yes (exact figure varies) |
Real-World Performance
- Consistency: As a full fibre product, expect reliably high speeds with minimal drop-off, even during peak hours between 8-10 PM
- Upload Capability: The ~49Mbps upload speed handles video conferencing, cloud backups, and sharing large files comfortably
- Low Latency: Perfect for online gaming with responsive connections and minimal lag
Who Actually Needs 308Mbps?
✅ Households with 4-5 heavy internet users
✅ Simultaneous 4K streaming on multiple screens
✅ Online gaming while others make video calls
✅ Regular downloads of large files and games
❌ Smaller households (1-3 people) with basic needs
What Can You Do with 300Mbps?
Plan Breakdown: Competitive Pricing
Plan Comparison
| Plan | Monthly Cost | Contract | Setup Fee | Best For |
|---|---|---|---|---|
| EE Full Fibre 300 | £30.99 | 24 months | £0 | Most families – great balance |
| With Mobile Discount | ~£27.99 | 24 months | £0 | EE mobile customers |
Important Pricing Notes
- Price Increase: Rises to £34.99/month from 31st March 2027
- Mobile Discount: EE pay monthly customers save extra
- Promotion: £80 reward card for new customers
Optional Add-ons:
- Smart Wi-Fi Plus: £7/month for mesh Wi-Fi with extender
- 4G Backup: £7/month for internet fallback during outages
Price Comparison – How EE Full Fibre 300 Stacks Up
| Provider | Speed | Monthly Cost | Key Differentiator |
|---|---|---|---|
| EE | 308Mbps | £30.99 | Good all-rounder, mobile discounts |
| BT | 300Mbps | £29.99 | Similar network, often cheaper |
| Sky | 300Mbps | £28.00 | Better customer service |
Router & Hardware: Modern and Capable
Smart Hub Plus Features:
- Wi-Fi 6 Technology: Handles multiple devices efficiently
- Coverage: Suitable for 3-4 bedroom homes
- EE App Control: Easy setup and network management
- Optional Upgrade: Smart Hub Pro (Wi-Fi 7) for £10/month
Performance Note: The standard Smart Hub Plus is sufficient for most homes. Only upgrade to Wi-Fi 7 if you have compatible devices and want future-proofing.
Customer Service: A Mixed Picture
Customer Satisfaction Scores
| Aspect | Rating | Context |
|---|---|---|
| Speed Satisfaction | 81% | Happy with performance |
| Customer Service | 51% | Mid-table performance |
| Reliability | Good | Fewer outages than some rivals |
Support Reality:
- UK-Based Support: Mixed reviews on response times
- EE App: Comprehensive troubleshooting tools
- Speed Guarantee: Can leave contract if speeds consistently low
EE Broadband
Powered by BT With Great Hardware
✅ You crave blistering speeds (1.6Gbps is overkill, but future-proof).
✅ Gaming or WFH is non-negotiable (hello, Game Mode!).
✅ You value quick customer support and low complaint rates.
Verdict: The Family Workhorse
Choose EE Full Fibre 300 if:
✅ You have 4-5 people constantly online
✅ You’re an EE mobile customer (discounts help)
✅ Reliability matters more than absolute lowest price
✅ You want peace of mind with good support
Consider alternatives if:
❌ You’re price-sensitive (check competitors)
❌ You live alone or with one other person
❌ Top-tier customer service is essential
Final Thoughts
EE’s Full Fibre 300 is the dependable family SUV of broadband – built to comfortably handle the school run, weekly shop, and occasional road trip without drama. It delivers a robust 308Mbps that capably powers 4-5 person households, backed by EE’s generally reliable network and a solid Wi-Fi 6 router.
At £31/month, it hits a competitive price point, but it’s parked in an awkward spot: the 500Mbps plan costs just £1 more for a significant speed boost, making the 300Mbps tier feel like questionable value. The main compromises are EE’s mid-table customer service and the inevitable annual price increases that come with most broadband contracts.
My take: Go for EE Full Fibre 300 if you’re a busy household of 4-5 that needs reliable performance and the current pricing makes sense. But before you commit, always check the 500Mbps plan price – if it’s within £1-2, the upgrade is a no-brainer. If top-tier customer support is essential, Sky might be worth the slight premium.
Still torn? Compare all 300Mbps+ deals here.
Frequently Asked Questions
Is 308Mbps fast enough for a family of five?
Absolutely. With 308Mbps, your household can comfortably support 3-4 simultaneous 4K streams, online gaming, and video calls without slowdowns. It’s designed specifically for busy family use.
What happens if my speed drops below the guarantee?
EE’s speed guarantee protects you. If your download speed to the hub consistently falls below the guaranteed minimum and they can’t fix it after 30 days, you can leave your contract without any early termination fees.
Can I use my own router with EE?
While technically possible, it’s not recommended. EE’s features and support are optimized for their Smart Hub, and using third-party routers may cause compatibility issues and void support guarantees.
How does the annual price increase work?
Like most providers, EE implements price increases during your contract. Your monthly cost will rise each year, typically by a fixed amount or the rate of inflation plus a percentage. You’ll always be notified in advance.
Is the Wi-Fi 7 upgrade worth £10/month?
For most households, no. The standard Smart Hub Plus with Wi-Fi 6 is excellent for 308Mbps speeds. Only consider the Wi-Fi 7 upgrade if you have compatible devices and want maximum future-proofing.
What’s the difference between EE and BT full fibre?
Both use the Openreach network, but EE often positions itself as the more innovative brand with better router technology and mobile integration. BT may offer better security features as standard.
Are there early termination fees?
Yes, if you cancel early without a valid reason (like consistent speed issues), you’ll pay the remaining monthly charges. Always check if you’re within the cooling-off period first.
Can I get a static IP address?
No, static IP addresses are only available on EE’s business broadband plans. For most home users, dynamic IP addresses work perfectly fine.
